25 March 2026
Lanaco and Havelock Wool Launch First USA-Made Wool Filter Range Powered by EcoStatic®
Auckland, New Zealand | Lanaco, the world leader in wool-based filtration technology, is proud to announce a landmark partnership with Nevada-based Havelock Wool. This collaboration has resulted in the first-ever residential HVAC filter range made in the USA to feature Lanaco’s proprietary EcoStatic® technology.
The launch represents a significant milestone in the global expansion of EcoStatic® media, bringing high-performance, sustainable air filtration directly to American homeowners. By combining Havelock Wool’s manufacturing expertise with Lanaco’s scientific innovation, this new product line offers a natural alternative to traditional synthetic filters.
A Natural Advantage in Every Breath
The new filter range leverages the unique molecular structure of wool to provide benefits that synthetic materials cannot match:
• Active Air Purification: Beyond mechanical filtration, the wool fibers within EcoStatic® media naturally bond with and neutralize volatile organic compounds (VOCs) such as formaldehyde, effectively cleaning the air as it passes through the system.
• Superior Energy Efficiency: The ultra-low breathing resistance of EcoStatic® technology allows HVAC systems to move air with significantly less effort. This reduces energy consumption and minimizes wear on household equipment while maintained high MERV ratings.
• Sustainable Innovation: These filters reduce the reliance on disposable plastics in the filtration industry, utilizing a bio-based, renewable fiber that is grown, not manufactured in a lab.
Global Science, Local Impact
The technology powering these filters has been proven in the most rigorous environments, including applications for NASA where air purity and low energy draw are critical requirements.
“Wool is one of nature’s most versatile and renewable materials, and bringing its performance to everyday home filtration shows what’s possible when innovation meets environmental stewardship. This collaboration represents not just better air in homes, but better outcomes for people and the planet.” — Nick Davenport, Founder and CEO of Lanaco.
Strengthening the Partnership
This launch reinforces Lanaco’s commitment to providing the world’s most breathable and sustainable air filter media. By partnering with Havelock Wool, Lanaco continues to demonstrate the scalability of EcoStatic® technology across international markets and diverse applications.
The Havelock Wool filter range is now available in standard residential sizes through the Havelock Wool website and selected eco-conscious building supply partners in the United States.
About Lanaco:
Lanaco, headquartered in Auckland, New Zealand, is a high-growth technology company that develops advanced filtration media using proprietary EcoStatic® technology. Harnessing the natural properties of specialized wool, Lanaco provides high-performance, sustainable air filtration solutions for consumer, industrial, and healthcare markets worldwide.
About Havelock Wool:
Based in Reno, Nevada, Havelock Wool is the leading producer of sheep’s wool insulation, acoustic panel, and now air filters in the United States. The company is dedicated to providing healthy, high-performance alternatives to traditional building materials.