5 June 2025
Total Cost of Ownership: Why Filter Media Matters Beyond Just Price
In air filtration, filter media is the essential foundation. Many buyers focus solely on the price per square meter, which only tells part of the story.
At Lanaco, we partner with customers worldwide, from HVAC to space technology, taking a broader view of the total cost of ownership (TCO). This approach looks beyond upfront cost to consider all expenses across the full lifecycle of the filter media.
The fundamental pillars of TCO include:
1️⃣ Upfront Material Cost: The initial price per square meter. Visible but can be misleading.
2️⃣ Energy Consumption: Lower pressure drop means real energy savings over time.
3️⃣ Filter Life & Durability: Longer-lasting media reduces replacement frequency and maintenance.
4️⃣ Maintenance & Service: Media that resists clogging means fewer service interventions and less downtime.
5️⃣ Disposal & Compliance: Sustainable, biobased media support environmental protection.
Our EcoStatic® biobased electrostatic media is designed with these pillars in mind. It delivers ultra-low pressure drop for energy efficiency, natural durability to extend filter life, and sustainable properties supporting ESG targets.
With product launches powered by EcoStatic® planned globally for late 2025 and early 2026, our customers are already experiencing how focusing on TCO unlocks greater long-term value far beyond the initial price per square meter.
EcoStatic® is available now if you are ready to switch to a more sustainable, high-performance filter media.
Choosing the right filter media is not just a cost decision, it’s a strategic investment in performance, sustainability, and future readiness.
At Lanaco, we are making natural possible in air filtration. Ready to rethink value and unlock the true potential of your products? Let’s start the conversation today.
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