23 February 2026

Why are we still poisoning our air to “clean” it?

The industry is finally moving away from PFAS (“forever chemicals”), but let’s look at what’s replacing them.

Too often, it’s just another cocktail of synthetic additives, including formaldehyde-based resins, used to “force” performance and moisture resistance into plastic filters.

If we’re cleaning the air with a filter full of chemicals, are we actually solving the problem?

Lanaco’s EcoStatic® proves you don’t need a lab-made chemical coating to get world-class performance. Using the natural, evolutionary properties of New Zealand wool, we’ve achieved a breakthrough that is:

• Truly Formaldehyde-Free: Unlike many synthetic media that rely on chemical binders, EcoStatic® is a naturally high-performing media that contains no formaldehyde.

• Zero PFAS or Additives: Wool is naturally superhydrophobic. We don’t need “forever chemicals” to resist moisture; the fiber does it on its own, maintaining efficiency even in high-humidity environments.

• Natural VOC Capture: While other filters might actually contribute to chemical off-gassing, EcoStatic® uses natural chemical action to neutralize harmful VOCs like formaldehyde, ammonia, and toluene.

• NASA-Level Reliability: This isn’t “eco-friendly” at the cost of performance. It was selected for NASA’s Artemis missions specifically because it survives moisture and extreme conditions without the need for synthetic fire retardants or coatings.

It’s time to demand more than just “PFAS-free.” It’s time for air filtration that is USDA Certified Biobased, chemically clean, and naturally superior.

Let’s stop substituting one hazard for another. Let’s make Natural Possible.

info@lanaco.co.nz
Lanaco.co.nz

#AirFiltration #HealthyHome #PFASFree #FormaldehydeFree #EcoStatic #Sustainability #NASA #CleanAirTech #Biobased #IAQ #Innovation

Lanaco PFAS free image 1